One detail of Golden Corral’s new prototype that guests will immediately notice are the reduced views into the kitchen from the buffet area. This change was a deliberate strategy to hide some of the more functional aspects of the operations, while still creating “cooking theatres” to display visually appealing menu items in areas such as a carving station, smokehouse and cake decorating preparation.
Golden Corral embarked on a nearly two-year long process to revitalize the design that included surveying franchisees and guests to learn what elements worked and what needed improvement. To complete the redesign effort, executives at the grill-buffet chain turned to two design firms: FRCH Design Worldwide and Profitality.
On December 21, Golden Corral reopened its restaurant in Greensboro, NC featuring the first of the building redesign, called Gateway. The prototype incorporates a contemporary appearance for the interior and exterior of the building, with improved layouts for the dining room, service bars and kitchen areas. The new facility design also enables greater customer service and dining room comfort, as well as increased energy efficiency.
It is the first in the country to incorporate the restaurant’s new contemporary appearance and design. The prototype incorporates a contemporary appearance for the interior and exterior of the building with improved layouts for the dining room, service bars and kitchen areas.
The restaurant is the first to feature the chain’s new building redesign, dubbed Gateway. The prototype incorporates a contemporary appearance for the interior and exterior of the building, with improved layouts for the dining room, service bars and kitchen areas. The redesign also aims to improve customer service, comfort and energy efficiency.
A consultant tracked employee footsteps and time spent at each station to maximize the efficiency of the kitchen layout, while determining the optimal location for the freezer, cooler, cooking equipment, exhaust hoods and more, says David Conklin, SVP of Development. Conklin is hopeful the more efficient design will help save on labor as well.
Golden Corral's new design is centered on making guests feel like they are in a cozy, comfortable environment, said President & CEO Lance Trenary. Larger windows, new lighting fixtures, stacked stone and wooden panels are being incorporated to give the space a sophisticated, but homey quality.
Some version of Golden Corral's new design will be incorporated in 15 new restaurants in 2018 as well as at least four pre-existing locations, Trenary said. The company is using the Greensboro location as a test to see what elements of the design work best and what can be tweaked in future iterations