Golden Corral, the nation’s largest grill-buffet chain, is on track to open more new restaurants than all of its direct competitors combined. With new locations opening this year in Kentucky, Virginia and California, Golden Corral will open an additional 20 locations in 2015. Golden Corral operates 500 restaurants across the country.
The longevity and strength of the Golden Corral brand can be attributed to senior leadership’s strict adherence to the restaurant’s founding mission: making pleasurable dining affordable®. With national brand recognition, best-in-class food offerings and value pricing, there is still plenty of growth potential.
Besides great tasting food options, Golden Corral offers this recipe for success:
· Franchise Opportunity: The Company was established in 1973 and has 40 years of proven success. Golden Corral is the largest grill-buffet chain with more new store openings last year than all of their direct competitors combined.
· Consistent Leadership: In January, Golden Corral named Lance Trenary as the third CEO in the company’s 43 years. Trenary moved up the ranks at Golden Corral over the past 29 years, most recently serving as the company’s Chief Operating Officer. Additionally, the average tenure of senior management is 18 years. This level of experience and stability with the brand leads to the company’s continued success.
· Long Standing Financing Relationships: In a tight lending environment, the company has an advantage due to relationships with more than 40 of the nation’s leading lenders who make financing available to Golden Corral Franchisees.
So what’s next for Golden Corral? Well that’s a trade secret. But rest assured, the future of Golden Corral will involve exciting innovation and fresh ideation; which has always been at the core of the brand’s success.