PORTLAND, Maine – The VIA Agency, a full-service marketing, advertising and digital agency, has been appointed the creative agency of record for Golden Corral, the family-style restaurant chain headquartered in Raleigh, NC, with more than 500 locations across the United States.
The announcement follows a rigorous review that began in August.
“We are excited to have VIA as our creative partner” said Chris Kuehn, CMO of Golden Corral. “Their genuine enthusiasm for our brand, coupled with unparalleled strategic insights and creative thinking set them apart during this very competitive review process. The Golden Corral concept is a big idea, and we look forward to VIA creatively bringing that idea to life.”
"Golden Corral is truly a unique dining experience that more and more is delivering what consumers are looking for. It has a real point of difference in the buffet format and is a true value for consumers." Said Leeann Leahy, President of The VIA Agency. "Our job is to create advertising that is as unique as the brand itself and that's an exciting challenge. We love shaking up categories and when you find the right partner like Golden Corral, it's a whole lot of fun!"
Beginning in Q1 of 2015, The VIA Agency will handle strategic and creative duties for Golden Corral.
About Golden Corral
Golden Corral based in Raleigh, N.C., is the nation’s largest grill-buffet restaurant brand with 501 restaurants operating in 41 states. Seventy-five percent of the restaurants are operated by franchisees. Golden Corral is famous for its variety, with most restaurants carrying 160 innovative and delicious food choices including USDA steaks cooked to order, rotisserie chicken, awesome pot roast and desserts like homemade carrot cake and the Chocolate Wonderfall®.
Golden Corral’s first restaurant opened in 1973 in Fayetteville, North Carolina, as a family steakhouse. In the mid-’80s, guests’ requests for additional entrees and an expanded salad bar prompted the company to reinvent itself by introducing the 400-seat “Buffet and Grill.”
About The VIA Agency
The VIA Agency is an independent full-service marketing, advertising and digital agency that helps clients solve their most difficult marketing problems with creativity and innovation. Founded in 1993, the Portland, Maine-based VIA Agency offers a fresh perspective and distinguished record of creating the right ideas for clients and a legacy of reinvigorating brands. Named by Advertising Age and Creativity as 2011 Small Agency of the Year, The VIA Agency attracts national talent and blue-chip brands, and counts Unilever, Samsung; Welch's; Prestige Brand Holdings, Inc.; Friendly's; Romano's Macaroni Grill; Sam’s Club; People's United Bank; DuPont; Unum, and North American Breweries among its clients. To learn more about The VIA Agency and its thought leaders please visit our website here.