Golden Corral is pleased with the new look. More important, customers are responding well, especially at the first prototype location. Their response, the chain hopes, will be echoed as more stores are rolled out.
On the business front, Holm has been busy growing and diversifying since he was last profiled by Multi-Unit Franchisee Magazine in 2015. “I’ve added three more Golden Corrals and have another scheduled to open later this year,” he said. He’s excited about the new location because it will feature the brand’s new Gateway restaurant design.
One detail of Golden Corral’s new prototype that guests will immediately notice are the reduced views into the kitchen from the buffet area. This change was a deliberate strategy to hide some of the more functional aspects of the operations, while still creating “cooking theatres” to display visually appealing menu items in areas such as a carving station, smokehouse and cake decorating preparation.
Golden Corral embarked on a nearly two-year long process to revitalize the design that included surveying franchisees and guests to learn what elements worked and what needed improvement. To complete the redesign effort, executives at the grill-buffet chain turned to two design firms: FRCH Design Worldwide and Profitality.
On December 21, Golden Corral reopened its restaurant in Greensboro, NC featuring the first of the building redesign, called Gateway. The prototype incorporates a contemporary appearance for the interior and exterior of the building, with improved layouts for the dining room, service bars and kitchen areas. The new facility design also enables greater customer service and dining room comfort, as well as increased energy efficiency.
It is the first in the country to incorporate the restaurant’s new contemporary appearance and design. The prototype incorporates a contemporary appearance for the interior and exterior of the building with improved layouts for the dining room, service bars and kitchen areas.
The restaurant is the first to feature the chain’s new building redesign, dubbed Gateway. The prototype incorporates a contemporary appearance for the interior and exterior of the building, with improved layouts for the dining room, service bars and kitchen areas. The redesign also aims to improve customer service, comfort and energy efficiency.
Golden Corral franchisee Eric Holm appeared on the Varney & Company Show on Fox Business Network to discuss his annual Helpings from the Heart event. For the 25th consecutive year, Holm and the Salvation Army hosted the event to provide more than 20,000 Thanksgiving meals to deserving residents in Orlando.
A consultant tracked employee footsteps and time spent at each station to maximize the efficiency of the kitchen layout, while determining the optimal location for the freezer, cooler, cooking equipment, exhaust hoods and more, says David Conklin, SVP of Development. Conklin is hopeful the more efficient design will help save on labor as well.