With consumers more choosy about their dining options, many restaurants have slashed prices to lure diners through their doors – Golden Corral has opted to take a different route. The nation’s grill-buffet chain’s out-of-the-box strategy went like this: Hire more staff and boost prices on the weekends to offer customers more choices.
"I'm able to pick up a phone or send an email to other franchisees or people in the franchisor office to get solutions to everyday problems and compare notes. And we receive reports on a regular basis to see how we compare to the system and to other franchisees in the critical measurements of our business." Doug Higdon
Mills Sinclair is a man living life on his terms. He's equally at home on the golf course at his Arizona home in Scottsdale, on the beach at his Mexican vacation home, or sitting in a corner of one of his restaurants on Sunday "watching families interact in ways they don't often do anymore."
Shooting victim, Alize Valadez, woke from her coma and asked for Golden Corral. The local restaurant made her dream come true.
President of GC Partners, a Winston-Salem-based company that owns and operates 12 Golden Corral locations in North Carolina, South Carolina, and Florida, Gronewoller is an employees' employer. With more than 20 years of franchise experience, he believes "more in the man than the method" in overseeing his family-style restaurants. This people-centered formula success has spilled over into the neighborhoods his restaurants serve.
Like most relationships in life, a strong bond between a franchisor and their franchisees is built on several core values of communication. Availability and consistency. Open, honest interaction. Trust and support.