Golden Corral, the nation’s largest grill-buffet chain, is leveraging its increased brand awareness with an aggressive growth strategy to rapidly expand into new territories across the country.
The brand started as a single restaurant in Fayetteville, North Carolina, in 1973, and has experienced steady growth throughout its long history. Golden Corral is the industry leader in the buffet category and currently has nearly 500 restaurants operating in 41 states nationwide, with more to come over the next several years.
Later this year, Golden Corral will open its first location in New York City, with a restaurant in the Bronx, and it is looking to bring the concept to additional areas throughout the tri-state market. In the first half of 2019, the company signed agreements with a mix of new and current franchisees to open an additional 13 restaurants across the country in the coming years. One of the agreements is for a new location in Manchester, New Hampshire, which will be the first Golden Corral in that state. This follows the company’s success in recent years with its expansion into California and other new territories on the west coast.
Road to Expansion:
“The growth of Golden Corral is a testament to stable leadership, with only three CEOs in 46 years. The brand was founded with a commitment to providing abundance and variety at a reasonable price,” said Van Ingram, Golden Corral’s Vice President of Franchise Development. “Today guests are still hungry for Golden Corral’s unique home-style cooking favorites, and entrepreneurs are jumping on the franchise opportunity to bring Golden Corral’s famous buffet experience to their communities.”
To learn about a franchise opportunity with Golden Corral and its available markets throughout the country, click HERE for more information.