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Golden Corral Revamps Pitch to Reach Diverse Audience

Golden Corral had a checklist of objectives with its new commercial spots, chief among them to stand out from the restaurant-advertising din and make an emotional connection.

“Everybody’s doing the same thing—food shots with music,” said Tim Schroder, SVP of Marketing. Everyone except Golden Corral; the brand had never used music in its ads before.

You can read more here.

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