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The Brand Story

The Golden Corral Brand Story

Golden Corral’s first 175-seat, 4,800-square-foot family steakhouse first opened in Fayetteville, NC, in 1973. The chain grew steadily during the next decade, principally in smaller cities from Virginia to Texas, offering our guests wholesome foods in a family-friendly atmosphere at a great value.  

In the mid-1980s, guests’ requests for additional entrees and expanded salad bar prompted Golden Corral to “reinvent” itself by introducing a 400+ seat,11,000+ square-foot “Buffet & Grill” building design, with food preparation performed in full view of the dining area to emphasize product freshness and quality.

The focal point was the Golden Choice Buffet® which featured 160 hot and cold items; a carving station for roast beef, roast pork, ham, sausage and turkey; plus The Brass Bell Bakery® and Dessert Café along with its selection of homemade yeast rolls, muffins, cookies, pies, and cakes.

More than 48 years later, Golden Corral® is well known as America's #1 buffet and grill.

#1 Ranking

Entrepreneur magazine named Golden Corral #1 in category in their 2019 Annual Franchise 500, as well as, #1 in category  in their 2019 Top Food Franchises.

Today’s Endless Buffet

Along with home-style buffet favorites such as pot roast, fried chicken, mashed potatoes, and steamed vegetables, today’s endless Golden Corral buffet experience offers guests a wide variety of tastes and flavors. Fresh USDA Sirloin steak maintains top billing as Golden Corral’s signature dinner product. As a complement to its heritage hot buffet food products, each Golden Corral features a market-fresh salad bar where guests may build their own salads from dozens of ingredients.

 Our bakery and dessert buffet are filled with freshly baked breads, like our famous yeast rolls, homemade cakes and pies, delicious cookies, brownies, pastries, and soft serve ice cream.

On weekend mornings, Golden Corral invites guests to rise and shine for its legendary, endless breakfast buffet, which features cooked-to-order eggs and omelets, bacon, sausage, homemade pancakes, crispy waffles, melt-in-your-mouth homemade cinnamon rolls, fresh-cut fruit, and a variety of juices.

From a development perspective, Golden Corral’s culinary team produces “best in class” results and has some 30 new food and beverage items are undergoing consumer evaluation in restaurants at all times. New recipes emphasize on-trend bolder flavors, ethnic tastes and unique new products that highlight the freshness and scratch-made quality of Golden Corral offerings.

Our commitment to our guests doesn't stop with our food. We believe in providing outstanding hospitality too. Being the best in class is what we are all about... and that is a direct tribute to all the men and women who work here, who strive each day to deliver a pleasurable dining experience for families across America.

Service to others is a hallmark of the Golden Corral brand.  That includes service to all our guests, U.S. military active duty members, veterans, and their families, and our own employees.  We do this through our annual Military Appreciation Night for U.S. military members, Camp Corral to support military children, GC Cares for our own employees who have experienced unforseen emergencies, and many more national and local not-for-profits.

Our vision remains to be the leader in the family restaurant segment by making pleasurable dining affordable for every guest, at every restaurant, every day.

*This website does not constitute an offer to sell a franchise. We offer franchises, as well as development rights to open multiple franchised stores, only through our Franchise Disclosure Document. In addition, if you are in a state that requires franchisors to register their franchise offering before offering franchises or development rights in the state, we will not proceed with any offer unless we currently are registered in that state.

© 2022 Golden Corral Franchising Systems, Inc
P.O. Box 29502, Raleigh, NC 27626
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